{"id":17786,"date":"2026-10-20T10:00:00","date_gmt":"2026-10-20T07:00:00","guid":{"rendered":"https:\/\/easymedia.gr\/?p=17786"},"modified":"2026-10-09T22:21:29","modified_gmt":"2026-10-09T19:21:29","slug":"first-party-data-consent-mode-metrisi-idiotikotita","status":"publish","type":"post","link":"https:\/\/easymedia.gr\/el\/first-party-data-consent-mode-metrisi-idiotikotita\/","title":{"rendered":"First-party data \u03ba\u03b1\u03b9 Consent Mode: \u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17786\" class=\"elementor elementor-17786 elementor-17784 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91003ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91003ce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bec8ae4\" data-id=\"bec8ae4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d885672 elementor-widget elementor-widget-text-editor\" data-id=\"d885672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0393\u03b9\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03c4\u03b1\u03bd \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ae: \u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03ba\u03bb\u03b9\u03ba \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ae \u03b4\u03b5\u03bd \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c0\u03b9\u03b1. \u039f\u03b9 browsers \u03bc\u03c0\u03bb\u03bf\u03ba\u03ac\u03c1\u03bf\u03c5\u03bd \u03c4\u03b1 third-party cookies, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u00ab\u03cc\u03c7\u03b9\u00bb. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03b1\u03c0\u03cc \u03cc\u03c3\u03b5\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ad\u03c7\u03bf\u03c5\u03bd \u2013 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03bc\u03b9\u03b1 \u03b5\u03bb\u03bb\u03b9\u03c0\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1.<\/p>\n\n<p>\u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1: \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Consent Mode, \u03c0\u03bf\u03c5 \u03c3\u03ad\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 first-party data \u03ba\u03b1\u03b9 \u03c4\u03bf Consent Mode \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03be\u03b1\u03bd\u03ac \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf <a href=\"https:\/\/easymedia.gr\/el\/%ce%b4%ce%b9%ce%b1%cf%86%ce%b7%ce%bc%ce%af%cf%83%ce%b5%ce%b9%cf%82-google\/\">Google Ads<\/a> \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2.<\/p>\n\n<div style=\"padding:20px 24px;border:1px solid #dfe3e8;border-radius:8px;background:#fff;margin:24px 0\">\n<p><strong>\u039c\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b1\u03c4\u03b9\u03ac<\/strong><\/p>\n<ul>\n<li>First-party data \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2, \u03b5\u03bd \u03b3\u03bd\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2.<\/li>\n<li>\u03a4\u03bf Consent Mode \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03c3\u03c4\u03b1 tags \u03c4\u03b7\u03c2 Google, \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1.<\/li>\n<li>\u0393\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03a7\u03ce\u03c1\u03bf, \u03c4\u03bf Consent Mode v2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03cb\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 remarketing \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03c4\u03bf Google Ads.<\/li>\n<li>\u03a0\u03c1\u03ce\u03c4\u03b1 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc cookie banner: \u03c7\u03c9\u03c1\u03af\u03c2 \u03ad\u03b3\u03ba\u03c5\u03c1\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7, \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b2\u03ac\u03c3\u03b7.<\/li>\n<\/ul>\n<\/div>\n\n<h2 style=\"font-size:30px;line-height:1.3;font-weight:600;margin:40px 0 16px\">\u03a4\u03b9 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/h2>\n\n<p>\u03a4\u03c1\u03af\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03bd\u03ad\u03b2\u03b7\u03c3\u03b1\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1. \u03a0\u03c1\u03ce\u03c4\u03bf\u03bd, browsers \u03cc\u03c0\u03c9\u03c2 \u03bf Safari \u03ba\u03b1\u03b9 \u03bf Firefox \u03bc\u03c0\u03bb\u03bf\u03ba\u03ac\u03c1\u03bf\u03c5\u03bd \u03b5\u03be \u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03b1 third-party cookies, \u03b5\u03bd\u03ce \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 ad blockers. \u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03bd, \u03b7 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03bc\u03b7 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 cookies, \u03ac\u03c1\u03b1 \u03ad\u03bd\u03b1 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9. \u03a4\u03c1\u03af\u03c4\u03bf\u03bd, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd: \u03b7 Google \u03b6\u03b7\u03c4\u03ac \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b5\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2.<\/p>\n\n<p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03bf\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b1 \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5\u03c1\u03b9\u03ba\u03ae. \u038c\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af \u03ba\u03b1\u03b9 \u03c3\u03c4\u03ae\u03bd\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03c0\u03c9\u03c2 \u03c0\u03c1\u03b9\u03bd.<\/p>\n\n<h2 style=\"font-size:30px;line-height:1.3;font-weight:600;margin:40px 0 16px\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 first-party data;<\/h2>\n\n<p>First-party data \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b1\u03b6\u03af \u03c4\u03b7\u03c2: \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2, \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c3\u03c4\u03bf newsletter, \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03af \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2. \u03a4\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 \u03b5\u03c3\u03b5\u03af\u03c2, \u03b5\u03bd \u03b3\u03bd\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03ba\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c0\u03cc \u03c0\u03bf\u03cd \u03c0\u03c1\u03bf\u03ae\u03bb\u03b8\u03b1\u03bd.<\/p>\n\n<p>\u03a4\u03b1 third-party data \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf: \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ac\u03bb\u03bb\u03bf\u03c2, \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac.<\/p>\n\n<div style=\"overflow-x:auto;margin-bottom:16px\">\n<table style=\"width:100%;border-collapse:collapse\" border=\"1\" cellpadding=\"10\">\n<thead>\n<tr>\n<th><\/th>\n<th>First-party data<\/th>\n<th>Third-party data<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th>\u03a0\u03bf\u03b9\u03bf\u03c2 \u03c4\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03b9<\/th>\n<td>\u0397 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2<\/td>\n<td>\u0386\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2, \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2<\/td>\n<\/tr>\n<tr>\n<th>\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1<\/th>\n<td>\u03a0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2, \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03ad\u03c2 newsletter, \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03af \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/td>\n<td>\u03a0\u03c1\u03bf\u03c6\u03af\u03bb \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03ae\u03b3\u03b7\u03c3\u03b7\u03c2<\/td>\n<\/tr>\n<tr>\n<th>\u0391\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1<\/th>\n<td>\u03a5\u03c8\u03b7\u03bb\u03ae: \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b7\u03b3\u03ae<\/td>\n<td>\u0391\u03b2\u03ad\u03b2\u03b1\u03b9\u03b7: \u03b4\u03b5\u03bd \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03c3\u03c5\u03bb\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd<\/td>\n<\/tr>\n<tr>\n<th>\u03a0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae<\/th>\n<td>\u0391\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1<\/td>\n<td>\u03a0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n<h2 style=\"font-size:30px;line-height:1.3;font-weight:600;margin:40px 0 16px\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Consent Mode \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af;<\/h2>\n\n<p>\u03a4\u03bf Consent Mode \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 Google \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03bf cookie banner \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b1 tags \u03c4\u03b7\u03c2 Google (Analytics, Ads). \u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ae \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b1 cookies, \u03c4\u03bf banner \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b1 tags \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2: \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd cookies \u03bc\u03cc\u03bd\u03bf \u03cc\u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03bf\u03b8\u03b5\u03af \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7.<\/p>\n\n<p>\u0397 \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1 \u03ad\u03ba\u03b4\u03bf\u03c3\u03ae \u03c4\u03bf\u03c5, \u03c4\u03bf Consent Mode v2, \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03b4\u03cd\u03bf \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7: \u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03b1\u03bb\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7 Google \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03ba\u03bf\u03c0\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2. \u0391\u03c0\u03cc \u03c4\u03bf\u03bd \u039c\u03ac\u03c1\u03c4\u03b9\u03bf \u03c4\u03bf\u03c5 2024 \u03b7 Google \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03a7\u03ce\u03c1\u03bf. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03ac, \u03bf\u03b9 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2 remarketing \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b3\u03b5\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c6\u03c4\u03c9\u03c7\u03cc\u03c4\u03b5\u03c1\u03b7.<\/p>\n\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03cd\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2. \u03a3\u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, \u03c4\u03b1 tags \u03c4\u03b7\u03c2 Google \u03b4\u03b5\u03bd \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03bd\u03ad\u03c3\u03b5\u03b9 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href=\"https:\/\/easymedia.gr\/el\/%cf%83%cf%87%ce%b5%ce%b4%ce%b9%ce%b1%cf%83%ce%bc%cf%8c%cf%82-%ce%b9%cf%83%cf%84%ce%bf%cf%83%ce%b5%ce%bb%ce%af%ce%b4%cf%89%ce%bd\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/a>, \u03cc\u03c7\u03b9 \u03bc\u03b9\u03b1 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2.<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">2. \u03a1\u03c5\u03b8\u03bc\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf Consent Mode \u03c3\u03b5 Analytics \u03ba\u03b1\u03b9 Google Ads<\/h3>\n<p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf banner \u03bc\u03b5 \u03c4\u03b1 tags \u03c3\u03b1\u03c2, \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 Google Tag Manager, \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03c6\u03bf\u03c1\u03c4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 tags. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf: \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c8\u03c4\u03b5 \u03c4\u03b1 cookies \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac cookies.<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">3. \u0395\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2<\/h3>\n<p>\u039c\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 (enhanced conversions), \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ae \u03bc\u03b9\u03b1 \u03c6\u03cc\u03c1\u03bc\u03b1, \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 (\u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03bf email) \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 Google \u03c3\u03b5 \u03bc\u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03b9\u03bc\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae (hashing), \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c4\u03b7\u03bd \u03ad\u03c6\u03b5\u03c1\u03b5. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03b1 \u2013 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b8\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd <a href=\"https:\/\/easymedia.gr\/el\/\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5-\u03c4\u03b9\u03c2-\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2-\u03c3\u03b1\u03c2-\u03bc\u03b5-\u03c4\u03b9\u03c2\/\">\u03bf\u03b4\u03b7\u03b3\u03cc \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 Google \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1<\/a>.<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">4. \u0395\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf server-side tracking<\/h3>\n<p>\u03a3\u03c4\u03bf server-side tracking, \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd server \u03c0\u03bf\u03c5 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b5 \u03b5\u03c3\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c6\u03b5\u03cd\u03b3\u03bf\u03c5\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd browser \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7. \u03a0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03bf\u03c5 \u03c4\u03b9 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03ad\u03c7\u03b5\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7. \u0391\u03be\u03af\u03b6\u03b5\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5 e-shops \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc.<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">5. \u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc<\/h3>\n<p>\u039a\u03ac\u03b8\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03ae\u03c2 newsletter \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bc\u03af\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf\u03c5\u03c2 browsers \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9. \u0394\u03ce\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bb\u03cc\u03b3\u03bf \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae\u03c2 \u2013 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c0\u03c1\u03cc\u03c9\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7, \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u2013 \u03ba\u03b1\u03b9 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 <a href=\"https:\/\/easymedia.gr\/el\/%ce%b5%ce%bd%ce%b7%ce%bc%ce%b5%cf%81%cf%89%cf%84%ce%b9%ce%ba%cf%8c-%ce%b4%ce%b5%ce%bb%cf%84%ce%af%ce%bf\/\">newsletter<\/a>. \u039f\u03b9 <a href=\"https:\/\/easymedia.gr\/el\/\u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2-\u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2-\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-\u03b7\u03bb\u03b5\u03ba\/\">\u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 email marketing<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1.<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">6. \u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03ad\u03c7\u03b5\u03c4\u03b5<\/h3>\n<p>\u03a0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf e-shop, \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2 \u03c3\u03c4\u03bf CRM, \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1: \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b5, \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf <a href=\"https:\/\/easymedia.gr\/el\/\u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7-\u03c4\u03bf\u03c5-\u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd-\u03c4\u03bf\u03c5-\u03c0\u03b5\u03bb\u03ac\u03c4\u03b7-\u03c7\u03b1\u03c1\/\">\u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/a> \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03ba\u03bb\u03b9\u03ba. \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03ba\u03bb\u03b5\u03b9\u03c3\u03b1\u03bd \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2.<\/p>\n\n<h2 style=\"font-size:30px;line-height:1.3;font-weight:600;margin:40px 0 16px\">\u03a4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7<\/h2>\n\n<ul>\n<li><strong>Banner \u03c0\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bb\u03bf\u03ba\u03ac\u03c1\u03b5\u03b9 \u03c4\u03af\u03c0\u03bf\u03c4\u03b1.<\/strong> \u03a4\u03b1 cookies \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2, \u03ac\u03c1\u03b1 \u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03b3\u03ba\u03c5\u03c1\u03b7.<\/li>\n<li><strong>Consent Mode \u03b5\u03b3\u03ba\u03b1\u03c4\u03b5\u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf \u03b1\u03bb\u03bb\u03ac \u03b1\u03b4\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03c4\u03bf.<\/strong> \u03a4\u03b1 tags \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03b9\u03bd \u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b7 Google.<\/li>\n<li><strong>\u0391\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03ba\u03bb\u03b9\u03ba.<\/strong> \u039c\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03bc\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bb\u03ad\u03b5\u03b9 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1.<\/li>\n<li><strong>\u03a3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03bb\u03ac\u03bd\u03bf \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2.<\/strong> \u039c\u03b9\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03bf\u03c4\u03ad \u03ba\u03ac\u03c4\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2.<\/li>\n<\/ul>\n\n<p>\u0391\u03c1\u03ba\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03b8\u03b1 \u03c4\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03bc\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b1 <a href=\"https:\/\/easymedia.gr\/el\/10-lathi-sto-digital-marketing-pou-kostizoun-chrimata\/\">\u03bb\u03ac\u03b8\u03b7 \u03c3\u03c4\u03bf digital marketing \u03c0\u03bf\u03c5 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1<\/a>.<\/p>\n\n<h2 style=\"font-size:30px;line-height:1.3;font-weight:600;margin:40px 0 16px\">\u03a4\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1<\/h2>\n\n<p>\u039f\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 cookies \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b8\u03bd\u03b9\u03ba\u03ae \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2. \u03a3\u03b5 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c3\u03c5\u03b6\u03b7\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b1 cookie banners, \u03cc\u03bc\u03c9\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ad\u03c2 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b1\u03c5\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ba\u03b1\u03bb\u03ad\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ae: \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf\u03bd \u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf \u03ae \u03c4\u03bf\u03bd \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>\n\n<h2 style=\"font-size:30px;line-height:1.3;font-weight:600;margin:40px 0 16px\">\u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd EasyMedia 360 Digital Agency<\/h2>\n\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a3\u03c4\u03b7\u03bd EasyMedia 360 Digital Agency \u03c4\u03b1 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b1\u03b6\u03af:<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">\u03a4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7<\/h3>\n<p>Cookie banner, Consent Mode, Analytics \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd, \u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/h3>\n<p>\u039a\u03bf\u03b9\u03bd\u03ac \u03ba\u03b1\u03b9 newsletter \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 first-party data, \u03bc\u03b5 \u03c3\u03b5\u03b2\u03b1\u03c3\u03bc\u03cc \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7.<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">\u0391\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5<\/h3>\n<p>\u039a\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b9 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9, \u03c4\u03b9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2.<\/p>\n\n<h2 style=\"font-size:30px;line-height:1.3;font-weight:600;margin:40px 0 16px\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf Consent Mode;<\/h3>\n<p>\u0394\u03b5\u03bd \u03c4\u03bf \u03b5\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03bd\u03cc\u03bc\u03bf\u03c2\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 Google. \u0391\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03a7\u03ce\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 remarketing \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03c4\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5.<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">\u0398\u03b1 \u03c7\u03ac\u03c3\u03c9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c8\u03bf\u03c5\u03bd \u03c4\u03b1 cookies;<\/h3>\n<p>\u0388\u03bd\u03b1 \u03bc\u03ad\u03c1\u03bf\u03c2, \u03bd\u03b1\u03b9. \u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 Consent Mode \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2, \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b9\u03bc\u03b7\u03b8\u03b5\u03af \u03ae \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03c4\u03b7\u03b8\u03b5\u03af, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03bc\u03af\u03b1 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u03b4\u03b5\u03bd \u03c4\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c0\u03af\u03c3\u03c9.<\/p>\n\n<h3 style=\"font-size:18px;line-height:1.45;font-weight:700;margin:24px 0 6px\">\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 server-side tracking \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7;<\/h3>\n<p>\u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03cc\u03c7\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae. \u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc banner, \u03c4\u03bf Consent Mode \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2. \u03a4\u03bf server-side tracking \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2.<\/p>\n\n<h2 style=\"font-size:30px;line-height:1.3;font-weight:600;margin:40px 0 16px\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/h2>\n\n<p>\u0397 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03ac\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u00b7 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c4\u03b7\u03c2. \u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c1\u03c5\u03b8\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03c3\u03c9\u03c3\u03c4\u03ac. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf banner, \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf Consent Mode \u03ba\u03b1\u03b9 \u03c7\u03c4\u03af\u03c3\u03c4\u03b5 \u03b2\u03ae\u03bc\u03b1 \u03b2\u03ae\u03bc\u03b1 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9.<\/p>\n\n<h2 style=\"font-size:30px;line-height:1.3;font-weight:600;margin:40px 0 16px\">\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2<\/h2>\n\n<p>\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1; <a href=\"https:\/\/easymedia.gr\/el\/%ce%b5%cf%80%ce%b9%ce%ba%ce%bf%ce%b9%ce%bd%cf%89%ce%bd%ce%af%ce%b1\/\">\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03b7\u03bd EasyMedia 360 Digital Agency<\/a> \u03ae <a href=\"https:\/\/easymedia.gr\/el\/%cf%83%cf%85%ce%bd%ce%ac%ce%bd%cf%84%ce%b7%cf%83%ce%b7\/\">\u03ba\u03bb\u03b5\u03af\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c1\u03b1\u03bd\u03c4\u03b5\u03b2\u03bf\u03cd<\/a> \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03b1\u03c2.<\/p>\n\n<p><a class=\"btn btn-primary\" href=\"https:\/\/easymedia.gr\/el\/%ce%b5%cf%80%ce%b9%ce%ba%ce%bf%ce%b9%ce%bd%cf%89%ce%bd%ce%af%ce%b1\/\">\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2<\/a><\/p>\n\n<h6>EasyMedia 360 Digital Agency<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bd1250 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bd1250\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a15958a\" data-id=\"a15958a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c740773 elementor-widget elementor-widget-pix-animated-heading\" data-id=\"c740773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"text-center \"><div class=\"slide-in-container w-100 pix-slogan-text\"><h6 data-anim-type=\"slide-in-up\" class=\" font-weight-bold text-primary animate-in\" >EasyMedia 360 Digital Agency<\/h6><\/div><div><h1 class=\"pix-headline my-3  slide-inverse text-heading-default font-weight-bold  \" style=\"\" data-word-delay=\"2500\"><span>\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c0\u03bb\u03b7\u03ba\u03c4\u03b9\u03ba\u03ac \u03ac\u03c1\u03b8\u03c1\u03b1 <\/span><span class=\"pix-words-wrapper is-last\"><\/span><\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7534c60 elementor-widget elementor-widget-pix-blog\" data-id=\"7534c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;items_count&quot;:3,&quot;items_count_mobile&quot;:1}\" data-widget_type=\"pix-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"row  \"><div class=\"col-xs-12 col-md-4 pix-mb-40\"><article id=\"post-17786\" class=\"h-100 align-self-stretch post-17786 post type-post status-publish format-standard has-post-thumbnail hentry category-psifiako-marketingk pix-pb-0 d-block position-relative \"  ><div class=\"d-inline-block position-relative w-100\"><div class=\"pix-content-box  pix-base-background rounded shadow shadow-hover fly pix-post-meta-element pix-post-meta-default d-flex align-content-between flex-wrap align-self-stretch slide-inner2 overflow-hidden post-17786 post type-post status-publish format-standard has-post-thumbnail hentry category-psifiako-marketingk\"><div class=\"d-flex align-items-start w-100\"><div class=\"w-100\"><div class=\"card rounded-0 rounded-t-xl pix-hover-item overflow-hidden  text-white2 h-100\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"688\" src=\"https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/first-party-data-consent-mode.jpg\" class=\"img-fluid pix-img-scale pix-fit-cover2 rounded-0 card-img-top\" alt=\"First-party data \u03ba\u03b1\u03b9 Consent Mode: \u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\" style=\"max-height: 450px;min-height:100%;width:100%;object-fit:cover;\" srcset=\"https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/first-party-data-consent-mode.jpg 1536w, https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/first-party-data-consent-mode-300x134.jpg 300w, https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/first-party-data-consent-mode-1024x459.jpg 1024w, https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/first-party-data-consent-mode-768x344.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><div class=\"card-img-overlay h-100 d-flex flex-column justify-content-end\"><div class=\"overflow-hidden2\"><div class=\"d-flex align-items-end w-100\"><div class=\"entry-meta pix-fade-in d-flex align-items-center w-100\"><div class=\"flex-fill text-left\"><a href=\"https:\/\/easymedia.gr\/el\/author\/easymedia\/\" class=\"pix-post-meta-author text-heading-default font-weight-bold\" data-toggle=\"tooltip\" data-placement=\"right\" title=\"By Easymedia\"><img alt='Easymedia' src='https:\/\/secure.gravatar.com\/avatar\/4665d747e490ee8b9fe5a2958f755b0e4a4257c1793c977e7a05b627a6404646?s=40&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/4665d747e490ee8b9fe5a2958f755b0e4a4257c1793c977e7a05b627a6404646?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo pix_blog_md_avatar shadow' height='40' width='40' \/><\/a><\/div><div class=\"text-right text-sm\"><a href=\"#\" class=\"position-relative bg-dynamic-background shadow-sm pix-px-15 text-xs rounded-xl pix-blog-badge-box d-flex align-items-center pixfort-likes\" id=\"pixfort-likes-17786\" title=\"Like this\" data-ajax-url=\"https:\/\/easymedia.gr\/wp-admin\/admin-ajax.php\"><span class=\"pixfort-likes-small d-flex align-items-center justify-content-center text-right text-xs text-body-default \"><span class=\"pixfort-likes-icon d-inline-block pix-pr-5\"><svg height=\"16\" viewBox=\"0 0 18 16\" width=\"18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m.22464899 6.06896552c1.01092043 3.75172414 5.64430577 7.53103448 8.42433697 9.79310348.11232449.0827586.22464899.137931.3650546.137931.14040562 0 .25273011-.0551724.3650546-.137931 4.85803434-4 7.60998444-7.17241383 8.39625584-9.73793107.0561623-.19310345.1123245-.4137931.1684868-.63448276v-.08275862c.0280811-.22068965.0561622-.44137931.0561622-.63448276v-.0275862-.02758621c0-2.59310345-2.1341654-4.68965517-4.773791-4.68965517-1.6848673 0-3.28549137.85517241-4.21216844 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2.12413793-.95475819-1.29655173-2.55538221-2.15172414-4.24024961-2.15172414-2.58346334 0-4.66146646 1.95862069-4.77379095 4.49655172v.08275862.05517242.05517241c0 .46896552.08424337.96551724.22464899 1.37931035zm1.35035101-1.21735262v-.02580645c.05294118-1.83225806 1.56176471-3.27741935 3.44117647-3.27741935 1.50882353 0 2.93823529.9032258 3.44117647 2.16774193.05294118.20645162.21176471.36129032.42352941.41290323.26470589.0516129.50294118-.10322581.58235294-.33548387.50294118-1.29032258 1.98529411-2.24516129 3.49411761-2.24516129 1.9058824 0 3.4411765 1.49677419 3.4411765 3.35483871v.0516129c0 .15483871-.0264706.30967742-.0529412.46451613v.0516129c-.0264706.15483871-.0794117.33548387-.1058823.49032258-.6617647 2.09032258-3.0970588 4.90322578-7.25294119 8.33548388-2.54117647-2.0645161-6.43235295-5.31612904-7.25294118-8.38709678-.10588235-.33548387-.15882353-.67096774-.15882353-1.00645161 0 0 0-.02580646 0-.05161291z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"pixfort-likes-count align-middle font-weight-bold\" data-count=\"2\">-<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"position-relative pix-p-20\"><div class=\"pix-post-meta-categories\"><a href=\"https:\/\/easymedia.gr\/el\/kathgories\/e-commerce-el\/\" target=\"_self\"><span class=\"pix-badge-element custom d-inline-flex mr-1 \"  ><span class=\"badge font-weight-bold  bg-primary-light  \" style=\"font-size:12px; padding:5px 10px;line-height:12px;\"><span class=\"text-primary\" style=\"\">E-commerce<\/span><\/span><\/span><\/a><\/div><h4 class=\"entry-title pix-py-10 font-weight-bold \"><a class=\"text-heading-default\" href=\"https:\/\/easymedia.gr\/el\/black-friday-2026-odigos-proetoimasias-eshop\/\" rel=\"bookmark\">Black Friday 2026: \u039f \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf e-shop 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2026<\/span><\/a><\/div><div class=\"flex-fill text-right\"><a href=\"https:\/\/easymedia.gr\/el\/black-friday-2026-odigos-proetoimasias-eshop\/\" class=\"btn d-inline-flex align-items-center btn-sm p-0 btn-link text-body-default svg-body-default font-weight-bold pix-hover-item pix-blog-post-text\"><span class=\"d-flex\">\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/span><span class=\"ml-1 d-inline-flex align-middle pix-hover-right\"><svg class=\"pixfort-icon text-18\" width=\"24\" height=\"24\"  data-name=\"Line\/pixfort-icon-arrow-right-2\" viewBox=\"2 2 20 20\"><polyline fill=\"none\" stroke=\"var(--pf-icon-color)\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"var(--pf-icon-stroke-width)\" points=\"9.5 17 14.5 12 9.5 7\"\/><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><div class=\"col-xs-12 col-md-4 pix-mb-40\"><article id=\"post-17772\" class=\"h-100 align-self-stretch post-17772 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-el pix-pb-0 d-block position-relative \"  ><div class=\"d-inline-block position-relative w-100\"><div class=\"pix-content-box  pix-base-background rounded shadow shadow-hover fly pix-post-meta-element pix-post-meta-default d-flex align-content-between flex-wrap align-self-stretch slide-inner2 overflow-hidden post-17772 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-el\"><div class=\"d-flex align-items-start w-100\"><div class=\"w-100\"><div class=\"card rounded-0 rounded-t-xl pix-hover-item overflow-hidden  text-white2 h-100\"><img decoding=\"async\" width=\"1600\" height=\"704\" src=\"https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/geo-generative-engine-optimization-ai-search.jpg\" class=\"img-fluid pix-img-scale pix-fit-cover2 rounded-0 card-img-top\" alt=\"GEO: \u03a0\u03ce\u03c2 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 ChatGPT \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 AI Overviews \u03c4\u03b7\u03c2 Google\" style=\"max-height: 450px;min-height:100%;width:100%;object-fit:cover;\" srcset=\"https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/geo-generative-engine-optimization-ai-search.jpg 1600w, https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/geo-generative-engine-optimization-ai-search-300x132.jpg 300w, https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/geo-generative-engine-optimization-ai-search-1024x451.jpg 1024w, https:\/\/easymedia.gr\/wp-content\/uploads\/2026\/10\/geo-generative-engine-optimization-ai-search-768x338.jpg 768w, 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