On 28 October Greece commemorates the “No” of 1940, when the country rejected the ultimatum of Italy and entered the Second World War. It is one of the two national holidays of the year, a day of remembrance marked by school and military parades across the country, and most businesses remain closed.
This year 28 October falls on a Wednesday, in the middle of the working week. For a business, a holiday like this is easy to overlook – until a customer finds the door closed when Google said it was open, or an email goes unanswered for two days. In this article we gather the practical steps that help you close for the holiday calmly, communicate with respect, and return ready for a demanding November.
At a glance
- Update your holiday hours everywhere: Google, website, social media.
- For the day itself, a simple, respectful post is enough – not a sales message.
- Set up automatic replies, so that no one is left without an answer.
- If you run an online store, inform customers about delivery times.
1. Update your opening hours everywhere
The most common mistake on public holidays is the simplest: the business is closed, but its Google profile shows it as open. Add special hours for 28 October to your Google Business Profile a few days in advance, so that they appear correctly on the map and in searches. Do the same on your website – on the contact page or with a short notice – and on your social media profiles.
If you are open on the day, it is just as important to say so: customers who assume everything is closed will not look for you otherwise.
2. Communicate with respect on social media
28 October is a day of remembrance, not a commercial occasion. A simple post – a photo or a graphic with a short, sincere message – is enough to show that your business takes part in the day. Avoid linking the anniversary to offers, discounts or product promotion: it is often perceived as disrespectful and can harm your image more than it helps.
Prepare the post in advance and schedule it, so that you do not have to deal with it on the day itself. If you would like help with consistent, well-judged communication throughout the year, that is exactly what social media management is for.
3. Set up automatic replies
A customer who writes on Wednesday and receives no answer until Thursday may have already turned to someone else. An automatic reply in your email and on messaging channels – “We are closed for the national holiday and will reply to you on Thursday 29 October” – keeps the relationship intact. Remember to switch it off when you return.
4. If you have an online store
An online store does not close – customers continue to browse and order, and holidays are often a time when people have more free time to shop. Two things need attention:
- Delivery times. Check with your courier which days they operate around the holiday and state clearly on the website that orders placed on 27 and 28 October will be shipped from 29 October.
- Advertising. Campaigns that lead to your online store can continue normally. Campaigns that aim at phone calls or visits to a physical shop that will be closed are better paused for the day, so that you do not pay for contacts you cannot serve. Your Google Ads ad schedule makes this easy.
5. Check that your website will be fine without you
A day off is easier when you know the website is in good hands. Make sure there are recent backups, that no updates are planned for the holiday, and that someone will be notified if the website stops working. This kind of quiet, continuous care is what we describe in our article on professional website support – the same logic as in our note for the summer holidays, Enjoy Your Summer. We’ll Take Care of Your Digital Presence.
6. Use the return to look ahead
28 October falls exactly one month before Black Friday, which this year is on 27 November. The days after the holiday are a good moment to check where you stand: is the website fast, are the offers decided, have the campaigns been planned? If you have not started yet, our Black Friday 2026 preparation guide includes a timeline you can still follow.
A quick checklist
| When | What to do |
|---|---|
| Until Monday 26/10 | Special hours on Google Business Profile, notice on the website, scheduled social media post |
| Tuesday 27/10 | Automatic replies on email and messages, delivery information for the online store, ad schedule for the day |
| Wednesday 28/10 | The respectful post goes live – and you take the day off |
| Thursday 29/10 | Automatic replies off, answers to messages, a look at the Black Friday plan |
Why choose EasyMedia 360 Digital Agency
Holidays, seasons and busy periods follow one another throughout the year. At EasyMedia 360 Digital Agency we help businesses be ready for each of them:
Communication with the right tone
Social media posts and newsletters planned in advance, with respect for the meaning of each day.
A website that is always up to date
Web design and ongoing support, so that hours, notices and information are always correct.
Preparation for what comes next
From the holiday to Black Friday and Christmas, with a plan instead of last-minute rushing.
Frequently asked questions
Is it appropriate to run a promotion for 28 October?
We recommend against linking the anniversary to offers. It is a day of remembrance, and a simple, respectful message works better for your image.
How far in advance should I update my hours on Google?
A few days before is ideal, so that the change is visible in good time to customers who are planning their week.
Should I stop my ads on the day?
Only those that lead to calls or visits you cannot serve. Online sales can continue normally, with clear information about delivery times.
Conclusion
A national holiday asks for two things from a business: respect for the day and a little organisation, so that customers are not left without information. Update your hours, communicate simply, set up automatic replies and use the return to prepare for November. Everyone at EasyMedia 360 Digital Agency wishes you a meaningful 28 October.
Contact us
Would you like help keeping your digital presence ready for every period of the year? Contact EasyMedia 360 Digital Agency or schedule a meeting with our team.
